CP Company’s garments are chosen for their technical complexity and performance-driven identity.

The challenge lies in translating taped construction, layered shells, and engineered components into high-fidelity digital form — pushing realism in fabric simulation, surface behavior, and structural accuracy.

This study explores what becomes possible when functional apparel is reconstructed digitally:
interior structures can be revealed, compressed, inverted, or examined spatially, offering new dimensions of storytelling.

All brand rights belong to their respective owners. This is a non-commercial research study.

Case Study: Rick Owens

In contrast, the Rick Owens study investigates atmosphere and spatial narrative.

The work imagines digital campaign visuals designed for retail environments, short cinematic sequences that inhabit boutique spaces rather than traditional media channels.

By integrating garment realism with spatial rendering, the project proposes a new form of retail storytelling — where moving image, architecture, and fashion merge within immersive environments.

All brand rights belong to their respective owners. This is a non-commercial research study.