Oakley fall-winter 2026/27
Oakley Latitude FW26
A hero film exploring the transformation from 2D pattern to 3D form, reflecting Oakley’s philosophy that form follows function.
Through digital garment research and cinematic storytelling, The Credo Studio translated design architecture into immersive visual experience, bridging the designer’s technical vision with spatial, moving image.
Oakley FW26 Latitude Presentation
Savona Creative Outpost, Via Savona 56, Milan, Italy
Image courtesy of Oakley
This continuous transformation reveals the logic of Morphwear.
Function expressed as motion. Structured as both technical demonstration and cinematic sequence, the work reflects the concept of Unfold at every stage of the garment’s life cycle.
This sequence explores inversion as transformation. The garment is flipped inside out, revealing the architecture beneath the surface, a fully taped 3-layer shell paired with breathable black mesh panels at the shoulders and pocket zones.
Reflective 3M elements subtly activate the Oakley logo, responding when light engages the surface.
From blueprint to volume and back again, the film completes a full cycle of transformation, returning to its architectural foundation.
research & development
